Making Boring Clothes
Designing Posture Fall/Winter 25
Boring is better.
Boring flies clear of any attention.
Boring is simple, works in most if not all situations.
By boring, I mean without the intent to excite. Without any exploiting a trend or a social-movement.
By boring I mean, straightforward, graceful. Without call for attention.
That sounds backwards for a brand.
But it is what it is.
The understated garments
The things that simply work as they’re designed to work.
That is the marketing.
It’s reliable.
Consistent.
That appeals to me most.
There has been a growing desire to simplify Posture Walking Club’s branding. Get deeper in communicating the vision, beyond graphics. Find ways to say more with less.
I’m interested in function, in uniform. The game of adding a subtle touch to something that is already designed efficiently excites me.
How basic can we get?
Amazon has the best website in all of the internet.
BORING.
It works.
Extremely functional.
Humans will say what they wish about it, but they use it. And they use it because it’s flawless in it’s intent.
To be entirely functional. No pop and fizz
Sometimes the product requires no branding.
Other times it demands it.
It’s all situational.
The more simplicity I see for Posture Walking Club, the more of Cereal & Such’s animated, funky apparel begin to speak to me.
It’s a puzzle I love playing.
“How basic can we get?”
-TM